Holicap × Uncle Luke: Give Back With Every Hat

Holicap is proud to team up with legendary rapper Uncle Luke in support of the Liberty City Optimist Club (LCOC). From now through August 31st, when the University of Miami takes on Notre Dame, 100% of net proceeds from every Holicap sold will go directly to LCOC, fueling programs that uplift children and families in Miami’s Liberty City community.

Since its founding in 1990, the Liberty City Optimist Club has stood as a cornerstone of hope in an area too often defined by hardship. For more than three decades, the organization has provided after-school and summer programs for youth ages 4–16, positively influencing thousands of lives. Beyond academics and athletics, LCOC has built trusted partnerships with local governments, nonprofits, and families, while cultivating leaders who proudly trace their roots back to its programs. In the face of poverty and adversity, it continues to deliver opportunity, mentorship, and stability to generations of young people.

Your role in this mission is simple but powerful: buy a Holicap and change a life. Every purchase contributes directly to sustaining LCOC’s programming, giving Liberty City’s youth the resources, safe spaces, and guidance they need to thrive. When you wear your Holicap, you’re not just making a fashion statement—you’re showing that you stand with the community and believe in the future of its children.

With Uncle Luke leading the charge and supporters like you stepping up, this campaign is set to create real impact. But the clock is ticking—all proceeds count only until August 31st. Let’s make every hat matter and prove what’s possible when culture and community come together.